Honda needed to effectively showcase the highly anticipated, all-new Honda Prelude within a compact 20' x 20' booth footprint at the bustling Disney Half Marathon. The challenge was to design a space that not only accommodated the vehicle but also stood out in a high-traffic environment, capturing the attention of thousands of enthusiastic attendees and seamlessly integrating the excitement of the race with the Honda brand.
The goal was to maximize brand visibility and create an invaluable lead-generation engine through a visually stunning and highly interactive booth design. Baylor Group aimed to deliver a creative consumer experience centered around the Honda Prelude. This included designing a branded 16' x 10' finish line archway to serve as a visual centerpiece, providing two distinct consumer engagement photo opportunities—a photo finish line and a selfie board experience—and deploying knowledgeable product specialists to facilitate lead generation and distribute exclusive giveaways.
The activation was a resounding success, transforming the 20' x 20' space into a highly engaging brand destination. The strategic booth design and the sleek presence of the blue Honda Prelude drew massive crowds, allowing the team to successfully capture 2,295 electronic records and over 1,900 consumer touchpoints. The interactive photo opportunities and the distribution of 2,500 exclusive Disney sticker sheets kept engagement levels exceptionally high throughout the weekend. The activation also drove strong brand advocacy and purchase consideration; post-event surveys revealed that over 85% of respondents rated their likelihood to recommend Honda a 7 or higher out of 10, and approximately 85% stated they were likely or very likely to consider Honda for their next vehicle purchase.
